Yesterday, I sent an email to Shoppers Drug Mart, a large pharmacy retail chain here in Canada. My complain was solely that they sell cigarettes (in British Columbia). Yes you read it right a pharmacy sell cigarettes. Does that shock you? It does shock me.

I was expecting either no reply at all, or some boiler plate reply, but I think they really exceeded my expectations in term of BullC.

Here is the reply, verbatim:

Hello Hubert,

Thank you for writing to us. The entire philosophy of our company is based on the understanding of care and concern for all of our customers. Our promise is to provide superior customer satisfaction beyond expectation. Shoppers Drug Mart receives a tremendous amount of advice from a wide spectrum of advocates, each with their own value systems, about the many products that a drug store sells. Their assumption is that consumers need to be protected from themselves. Shoppers Drug Mart's position is that it will not allow itself to become the cultural or moral censor for any legal product. The fact that we sell a product does not constitute any endorsement on our part of that product.

One of the great underlying perils of merchandising and retailing, regardless of diligent testing for possible hidden, offensive, or unintended messages, it may be interpreted that a product is unsuitable for the general public. To refuse to sell a product that one takes issue with would clearly be a form of censorship on our part which is a position we will not take.

Tobacco is typically displayed behind the counter, so it is not accessible to children. We hope that you can appreciate our position as a responsible retailer, which is to offer a wide variety of products and services to the many customers we serve.

Thank you for your feedback. We will continue to monitor your concern and make any necessary adjustments.

Regards, Amber Shoppers Drug Mart / Pharmaprix Customer Service

That's right, you read it well. They consider banning the sale of cigarettes a form of censorship, and they hide themselves behind the legality of the product. At least I would have taken "we do it for the money" as a valid reason. But censorship?