This morning we learned that Facebook bought Instagram, and that Facebook paid something like 1B$. I'll skip the part where I find that this acquisition is highly overpriced, and I'll leave the speculation of who might have participated into a bidding to the analyst.

But one thing I'm sure is that they didn't buy Instagram for its revenue. What is being said is that Facebook paid 33$ per user, and quite a number of users. But what will they do with that? Simple. Monetize. And this might by the solution to my criticism of Instagram: adding a web frontend to it. A web frontend is IMHO the easiest way for Facebook to track their users. In the announcement Facebook promised to keep Instagram a separate entity, but even the owe anybody but themselves to hold that promise, they can do that and track users using a web based frontend, like all the "Like" buttons to all over the Internet. Similarly I don't see why they should remove the function to Tweet the picture. Quite the opposite, keep it, people click to view the picture, "leave" Twitter to go to that Instagram page, and voila. Checked in.

In the end, it will be a bit more like the Hotel California: you can check out anytime, but you can never leave.

If you don't like that, you can still go and request your account to be removed.

Mandatory Instagram. Deep Cove, BC.